10% Pledge

Stib believes all young people have the potential to do amazing things & so donates 10% of  profits to education projects supporting vulnerable children around the world & in the UK


About WE.org

WE makes doing good, do-able.  It is a movement that believes when we come together we can create an even better world.  

They do this through domestic programmes like WE Schools and internationally through WE Villages.  The WE School programme is active in over 3,400 schools across the UK, engaging young people in social action and empowering them to be change-makers for life.

Join the WE movement: @WEmovement or WE.org.


Our Partner

For our launch, Stib has linked with the inspirational WE.org, a movement that brings people together & gives them tools to change the world. 

In 1995 founders and brothers Craig and Marc Kielburger heard about a young Pakistani boy named Iqbal Masih who was forced into bonded labour in a carpet factory at the age of four & was killed, aged 12 - the same age as Craig was -for speaking out against it. 

They did more research about child labour & Craig asked his seventh-grade teacher to speak to his classmates on the topic. Several offered to help &  the group of pre-teens started, "Kids Can Free the Children", later Free The Children, & now WE.org. 

WE Schools photo 1.jpg

WE Schools UK


WE Schools is a unique, four-step programme—delivered in more than 3,400 schools across the UK—that challenges young people to identify  the local & global issues that spark their passion & then empowers them with the tools that will help them to take action.

The WE Schools programme provides teachers & students with curriculum-matched lesson plans, educational resources & a full calendar of action campaign ideas.

Through WE Schools, students gain an understanding of the root causes of pressing issues like hunger, poverty & poor access to education, & explore what they can do to help. They also plan at least one local & one global action to improve their community & the world. 

Learn more about the kit here: https://www.we.org/gb/we-at-school/we-schools/kit


WE Education International


Almost 60 million primary school-aged children aren’t in school, according to the UN. Some of them, girls especially, have to stay at home to help take care of siblings & collect water; others have to go to work to help support their family; some live too far from the nearest school; others can’t afford to pay for school fees or buy a uniform.

When children are educated, they are armed with the courage & self-confidence to better themselves & their families, their communities, & ultimately the next generation. They learn how to prevent illness & improve overall health, build & maintain infrastructure, manage personal & professional relationships, understand and advocate for basic rights & secure a livelihood. And these tools help pull families & communities out of the cycle of poverty.

Because education is so important, it’s the cornerstone of the WE Villages model, which is active in nine countries.  WE Villages has already provided high quality education to over 200,000 children.